As far as new business ideas go, online dating services and the internet is as competitive as any other industry. The internet is not all that different to offline businesses with regards to research and careful planning if you are to succeed.
Apart from having an excellent business plan prepared, knowledge of the web and technical skills is a must if you are going to compete well. There are more than 1 billion websites on the internet and if your online dating website is to succeed you should try to offer something that your competition doesn't.
A website that has high rankings within Google and other major search engines is the most certain way to achieve steady traffic and revenue but this is easier said than done. Competitive businesses such as online dating singles sites are hard to achieve high rankings for popular keyword phrases like online dating, chat rooms, singles, internet dating and other similar keywords. One reason its difficult to rank highly for these commonly searched keywords is because the more established dating sites enjoy a strong hold with these keywords and are seen by Google as the industry authorities.
Search engine optimization (SEO) is the only means to achieve high rankings. New online dating services can take many months even years to rank highly. SEO requires careful an constant work, unique content also back links to your website might see your website gradually climb its way up through the Google algorithm. Include SEO as part of your new business plan before you begin. You will need to put aside enough time for SEO and it should be consistent.
When a website starts to age, its rank will often start holding its placement within the search engines and your SEO hours can start to be reduced, although a shorter amount of time for SEO should still be allowed for to maintain your ranking permanently.
Common tips for SEO include unique article writing, submitting posts in blogs and forums, and trying to think up niche ideas that your competitors don't use. Search through forums, blogs and chat rooms for new ideas. Forums and chat rooms that relate to online dating are a good way to get ideas as there are many experts who post comments via chat rooms and forums.
Search your competitors websites and see who is linking to their site. Steal their ideas. Be aggressive with your approach, the singles internet industry is as tough as they come.
If you are not a patient person by nature the online dating industry may not be for you. Many have tried and not succeeded. There are free online dating sites now emerging which is seen as a new competitive component in this industry. Free online dating services promote the more established paid dating sites and receive revenue when they convert subscriptions.
A big decision you will need to think of before you start your online singles website is if you will set it up as free or paid for your members. Do your research before you make the decision.
The Australian online dating service that helped with this article has taken the move of giving free memberships for females and charging males a small subscription, securing a niche in this industry. The basis for this idea is to maintain a more even number of females and male members. Currently most dating sites have a higher membership of male members than females.
So if your considering online dating as a business idea this guide should assist you to get started. Good luck!